While one-on-one coaching might seem to be the holy grail of health coaching, the truth is, many people actually prefer a group program.
With one-on-one coaching, it’s just you and your client. The focus is all on their health, what they did (or did not) accomplish in the last week or month, and how you can improve. In other words, it’s a bit of a vacuum.
Group coaching, on the other hand, has a much more social dynamic, and you might just find your clients actually prefer that.
Group coaching offers a sense of community that’s not found when it’s just you and your client on the phone. With a group program, there’s often a Facebook group or forum where members can support one another, gain insight into other health struggles, and get advice in real time from people who have been there.
Does your client need a shoulder to cry on their lack of willpower? How about a few cheerleaders when they meet a wellness goal? A group coaching program offers all that, and best of all, with a community of like-minded members, the help and support is actually, well, helpful.
Here’s another win for group coaching programs: the price. While it might be nice to work with that high-end client on a VIP day, the fact is that many people won’t be able to shell out that kind of cash.
A group program gives clients many of the same benefits at a fraction of the cost.
Lastly, with a group program, you’re very nearly guaranteed a successful outcome—especially if the program has been around for a while. Group coaching programs such as Marie Forleo’s incredibly successful “B School” has long been proven to change the lives of those who take the course. Naturally, participants must actually do the work, but the fact is, the model is solid, and clients know that going in.
Are you thinking of creating a group coaching program? Keep these points in mind. You might just find out your potential clients have been waiting for you to take this step for a long time.